How To Calculate Average Order Value (AOV) in Excel or Sheets

Introduction

Average order value (AOV) is a key metric for e-commerce businesses, but figuring out how to calculate it in Excel or Sheets can be tricky. In this blog post, we'll walk you through the steps involved, using a simple and effective method.

Why it's important

AOV tells you how much money customers spend on average per order. This information is essential for understanding your business's financial health and making informed decisions about pricing, marketing, and promotions. A higher AOV means more revenue per customer, which can lead to increased profitability.

How to calculate AOV in Excel or Sheets

There are two main ways to calculate AOV in Excel or Sheets: using a formula or using a pivot table.

Method 1: Using a formula

• In your spreadsheet, find the column that contains your total order values.

• In another column, enter the following formula: =AVERAGE(A2:A100). Replace "A2:A100" with the actual range of your order values.

• The formula will calculate the average of all the values in the range and display the result in the cell where you entered the formula.

Method 2: Using a pivot table

• Select the range of data that includes your order values and customer IDs.

• Go to the "Insert" tab and click on "PivotTable."

• In the "Create PivotTable" dialog box, select the range of data you want to use and click "OK."

• Drag the "Order Value" field to the "Values" area.

• Drag the "Customer ID" field to the "Rows" area.

• The pivot table will show you the average order value for each customer.

Calculating AOV in Excel or Sheets is a simple process that can provide valuable insights into your business. By understanding your AOV, you can make data-driven decisions to improve your profitability and grow your business.