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Mindshare Architecture Development

Build a defensible position in the minds of your current and future customers.

Let's Talk →

We believe in the promise of sophisticated mass marketing.

But we know that it’s limited to those with marketing budgets that are bigger than most company’s total revenue. 

This program is for the rest of us.

We pick a slice of the market and apply key decision science concepts to dominate it.

Here’s what you get:

3-Dec-02-2024-06-19-30-9449-PM
Phase 1:

We figure out who you can really target.

We all want to target the whole market, but the reality is that we’re limited by time, budget, and bandwidth.
Take Home:
  • In-depth Subcategory Analysis: A detailed report analyzing the potential of different subcategories and recommending the optimal choice based on your budget and goals.
  • Buying Trigger Identification and Prioritization: A comprehensive list of relevant buying triggers for your chosen subcategory, prioritized based on opportunity and feasibility.
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Phase 2:

We connect your brand value to a position in your audience's mind.

There’s a massive gap between what brands think is valuable about themselves and what people actually care about.
Take Home:
  • Feature/Benefit Mapping: A clear mapping of your product's features and benefits to the prioritized CEPs, based on how people make decisions about value.
  • Distinctive Messaging Strategy: Compelling key messages and a consistent brand voice that links your product to the chosen CEPs.
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Phase 3:

We put the battle plan in place.

You’re in a constant war for your position in your audience’s mind. We give you the tools to fight it.
Take Home:
  • Mindshare Building Plan: A detailed plan outlining the most effective channels and content strategies to build mental availability for the targeted CEP.
  • Mindshare Defense Plan: A proactive plan to monitor competition, refresh messaging, and maintain your brand's position within the CEP.
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Phase 4:

We help you take action

We’ll create a realistic plan to take the strategy to market and help you actualize it.
Take Home:
  • Go-To-Market Plan: A comprehensive GTM plan that encompasses all of the above elements, providing a clear roadmap for achieving your business objectives and implementation support.
  • Tracking and Measurement Framework: A set of KPIs and tracking mechanisms to monitor your progress and measure the effectiveness of your GTM strategy.

Mindshare leads to marketshare. Let's grow yours.

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