LinkedIn Ads | Ad Format Specifications

Introduction

LinkedIn Ads offers a variety of ad formats to reach your target audience on the world's largest professional networking platform. Choosing the right format depends on your campaign goals, target audience, and budget. Let us explore the different ad formats available on LinkedIn and their specifications.

Single Image Ads

• Description: Native ads with a single image, headline, and description that appear in the LinkedIn feed.
• Specifications:
  • Image size: 1080x1080 pixels (recommended), 1200 x 628 pixels , minimum 600 x 315 pixels, maximum 5:3 aspect ratio.
  • Headline: Up to 255 characters.
  • Description: Up to 45 characters.

Carousel Ads

• Description: Showcase up to 10 images or videos that users can swipe through.
• Specifications:
  • Image/Video size: 1080 x 1080 pixels (recommended), minimum 600 x 315 pixels, maximum 5:3 aspect ratio.
  • Headline: Up to 255 characters.
  • Description: Up to 45 characters per image/video.

Video Ads

• Description: Capture attention with engaging video ads that appear in the LinkedIn feed.
• Specifications:
  • Video file size: 75 KB to 200 MB.
  • Video duration: 3 seconds to 30 minutes.
  • Captions: Optional.
  • Aspect ratio: 16:9, 9:16, 4:5, 1:1.

Sponsored Content

• Description: Longer-form content like articles or blog posts promoted directly in the LinkedIn feed.
• Specifications:
  • Title: Up to 128 characters.
  • Description: Up to 255 characters.
  • Thumbnail image: 1200 x 628 pixels (recommended), minimum 600 x 315 pixels, maximum 5:3 aspect ratio.

Text Ads

• Description: Cost-effective text-based ads displayed on the LinkedIn sidebar.
• Specifications:
  • Headline: Up to 25 characters.
  • Description: Up to 70 characters.

Document Ads

• Description: Share white papers, case studies, and other valuable documents to capture leads.
• Specifications:
  • File size: Up to 100 MB.
  • Supported file formats: PDF, DOCX, PPTX.

LinkedIn Ads offers a diverse range of ad formats to suit your specific marketing goals. By understanding the specifications of each format, you can create targeted and effective campaigns that reach your ideal audience on LinkedIn.